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US Travel Association chwazi Geoff Freeman kòm Prezidan ak Direktè Jeneral

imaj koutwazi US Travel Association

Freeman pwomèt pou "kontinye ogmante ba a" pandan l ap rejwenn endistri vwayaj la

Pwochen chapit la nan US Vwayaj Asosyasyon pral dirije pa Geoff Freeman, yon lidè asosyasyon pwouve ki gen yon dosye nan bati ekip talan ak bay rezilta ki chanje jwèt pou divès endistri yo. Li re-rejwenn nan Vwayaje Etazini Asosyasyon apre prèske yon deseni nan lidèchip asosyasyon-premye kòm prezidan ak Direktè Jeneral Asosyasyon an Gaming Ameriken ak kòm prezidan aktyèl la ak Direktè Jeneral Asosyasyon an mak Konsomatè. Li pral rantre nan US Travel le 1ye septanm.

Pandan 20 ane ki sot pase yo, Freeman te konstwi yon apwòch lidèchip asosyasyon ki santre sou inite endistri ak chanjman transfòmasyon. Nan wòl lidèchip anvan li nan US Travel, travay estratejik Freeman te mennen nan viktwa lejislatif endistri a siyati toulede pati ki tabli Lwa sou Pwomosyon Vwayaj 2009 la epi kreye Brand USA. Lòt reyalizasyon yo enkli dirijan efò endistri ki dèyè kreyasyon TSA PreCheck ak etabli Meetings Mean Business Coalition.

As CEO of the American Gaming Association from 2013 to 2018, Freeman led an industry-wide campaign to legalize sports betting and expanded the organization’s membership to include tribal gaming entities. As CEO of the Consumer Brands Association, he galvanized industry support behind a transformation strategy: defining a new brand identity, growing membership, strengthening the organization’s leadership team and re-establishing the association as a Washington, D.C. powerhouse.

Freeman succeeds Roger Dow, who is stepping down following a 17-year tenure as leader of the organization.

Christine Duffy, National Chair of the U.S. Travel Association and President of Carnival Cruise Line, said: “We are proud to welcome Geoff Freeman back to lead the U.S. Travel Association. Geoff is highly regarded in Washington and well known across our industry for his strategic work to conceive campaigns and programs that opened new pathways for growth in the travel economy. Now, returning to lead the association, Geoff will continue bringing a fresh and strategic approach to advancing the mission of U.S. Travel in its next era.”

Freeman said: “I am eager to get to work on behalf of this incredible industry, which has long held a special place for me. There are few industries more essential to the nation’s economy, more connected to consumers and more critical to bringing Americans together than the travel industry. I believe U.S. Travel’s talented team can continue to raise the bar, and I’m excited to roll up my sleeves and get started.”

Added Freeman: “I’m proud and honored to succeed Roger Dow, who has been a profound leader and important mentor to me. I give Roger my sincere thanks for all he has done, for me and for the travel industry.”

A native of Port Washington, Wisconsin, Freeman is a graduate of the University of California, Berkeley.

The nationwide search to identify the association’s next president and CEO was guided by a nine-member Search Committee representative of core segments of the travel industry, led by Duffy and supported by Heidrick & Struggles.

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