Tunis — Tunisia which is the world’s second destination for spas and thalasso therapy after France, is attracting an increasing number of visitors lured by its proximity to Europe, its mild, temperate climate, affordable prices and the quality of services provided.
Despite the financial crisis, Tunisia’s public health ministry is promoting a quality based approach that monitors the quality of thalasso therapy activities and their compliance with international standards. The Ministry’s aim is to attract 300,000 health tourists as of this year.
For a country which has been blessed with natural hot baths and mineral springs from the time of Roman Carthage, the goal seems altogether very realistic.
The country also aims at becoming a leading regional medical tourism destination, by stimulating investment in the medical tourism sector and by strengthening partnerships with specialized foreign travel agencies. It will also launch a series of targeted studies aiming at identifying new areas and larger markets.